Trusted by SaaS teams navigating growth and change.
WHY NOW?
AI is moving fast. Your interface needs to keep up.
Everyone's racing to add AI to their product, but bolting on a feature isn't the same as designing an experience people trust.
Founders feel the pressure from the board, investors, competitors, and often end up shipping AI capabilities that confuse users or get ignored entirely.
That's the gap we help you close.
Simplifying AI complexity, so your users, and your investors, see the value instantly.
Clarity in Complexity
Alabast translate complex technical solutions into intuitive designs that users understand instantly.
Design that Drives Growth
Good design increase user adoption, retention, and customer satisfaction, helping you hit your growth goals.
From Vision to Interface
Alabast help you shape a clear product vision and turn it into
user-friendly, scalable interfaces.
WHAT'S INCLUDED
Three ways to work together
Pick the depth that matches where you are, or start with a chat and I'll tell you honestly which one fits.
UX Audit
A fast, focused read on where AI is helping — and where it's adding noise.
A signal-vs-noise pass on your core dashboard, built to catch the friction AI features introduce: overload, unclear affordances, trust gaps.
Format: 1 week
Deliverable: Prioritized redesign roadmap
Best for: Clarity before committing to a redesign
UX Redesign Sprint
Your highest-pain dashboard, redesigned with AI-native patterns.
A focused sprint on the 2–3 screens causing the most friction. Fixed scope, fixed revision rounds, so you know exactly what you're getting.
Format: 2–3 weeks
Scope: 2–3 screens, fixed revisions
Deliverable: Ready-to-build screens
Transition Partner
Ongoing design judgment as you ship AI features.
A monthly retainer for teams who need someone with design judgment in the room as AI features roll out. Capped hours, predictable cadence.
Format: Monthly retainer, capped hours
Deliverable: Ongoing reviews & support
Best for: Teams shipping AI continuously
OUR PROCESS
Navigating your AI transition should feel easy
Our Consultant-as-a-Service model gives you senior UX/product design support exactly when you need it, no long hiring process, no risk of a bad fit. Just the design thinking and AI-transition experience your team needs to move forward with confidence.
WHO WE WORK WITH
A Partner Who Gets the Founder Pressure
We have seen first-hand how hard it is to build and scale a SaaS company, and now, to do it while everyone expects you to ‘have an AI story.’
We bring product thinking and hands-on UX craft, so you don't have to choose between moving fast and building something your customers genuinely trust.
Who is this for?
-
Founders and CEOs of B2B SaaS start-ups and scale-ups, first and foremost in Norway
-
Teams adding AI features (copilots, assistants, automation) to an existing product
-
Companies building AI-native products that need to feel intuitive from day one
-
Any business delivering interfaces to other businesses, rethinking UX for the AI era
Recent projects
The process
Flexible solutions and transparent process at the core.
1. Getting on board
We kick off with a conversation to understand where you are in your AI journey and what ‘good’ looks like for your users.
2. Becoming part of the team
We plug into your existing workflow, collaboration and task-tracking, just like any other team member.
3. Collaborative design process
We design together in Figma, with your team able to comment and give feedback every step of the way
4. Quality control with end users
We test with real users and revise until the experience truly works, not just looks good.
TESTIMONIALS
Hear it from our customers
From the past years we have been working in complex domains from security, energy, and waste management to name a few.
Andreas Holm
CTO Squarehead Technologies
"I have worked closely with Merete, and Alabast, and it has been a great pleasure to have her on our team.
If I had the opportunity to retain her or hire her again, I would do so without hesitation."
Kevin Gjerstad
CTO in Flextools & CPO in Sympower
"Working with Alabast across Flextools and Sympower for 20+ months has been a great experience. They quickly immersed themself in a complex domain, collaborated effectively with stakeholders, and shaped a UX process that balanced tight constraints with clear user and business needs. Their work strengthened the user experience across our bidding platform. They also improved our onboarding flow through thoughtful workshops and consistency work, and delivered strong dashboard concepts that gave asset owners and BRPs clearer, more actionable insights. They are also a delight to work with. Highly recommended."
Ulrikke Lien
CEO Sensorita
"Flexible and easy to work with, when we required assistance with both large and small ad-hoc design tasks."
GET IN TOUCH
Ready to make
AI feel effortless for your users?
Let's talk about where you are, no pressure, no sales pitch, just a conversation.